Personal data (hereinafter referred to as "data") are processed by us only as necessary and for the purpose of providing a functional and user-friendly website, including its contents and the services offered there.

In accordance with Art. 4 No. 1. of Regulation (EU) 2016/679, i.e. the General Data Protection Regulation (hereinafter referred to as "GDPR"), "processing" means any operation or set of operations which is performed upon personal data, whether or not by automatic means, such as collection, recording, organisation, filing, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

With the following data protection declaration, we inform you in particular about the type, scope, purpose, duration and legal basis of the processing of personal data, insofar as we decide either alone or jointly with others on the purposes and means of the processing. In addition, we inform you below about the third-party components we use for optimisation purposes and to increase the quality of use, insofar as third parties process data under their own responsibility.

Our data protection declaration is structured as follows:

I. Information about us as the responsible party

II. Rights of users and data subjects

III. Information on data processing

I. Information about us as the responsible party

The responsible provider of this website in the sense of data protection law is:

senata GmbH

Schlüterstr. 1
85354 Freising,Germany

Email: info@senata.eu

Phone: +49 (0) 8161 98820

The data protection officer at the provider is:

Expert office for data protection & IT security

Friedrich Schraml

Max-Reger-Strasse 21

95030 Hof/Saale

Phone: +49 (0) 9281 140 9485

Mobile: +49172 240 4108

Email: fs@ds-itsec.de

II. Rights of users and data subjects

With regard to the data processing described in more detail below, users and data subjects have the right to

• be informed about the processed data according to Art. 15 GDPR;
• correct or complete the processed data in accordance with Art. 16 GDPR;
• ask for the deletion of the data concerning them in accordance with Art. 17 GDPR, provided that there are no storage obligations to the contrary. Alternatively, they have the right for a restriction of processing in accordance with Article 18 of the GDPR;
• receive the data concerning them and provided by them and to transfer this data to other providers/controllers (cf. also Art. 20 GDPR);
• lodge a complaint with the supervisory authority if they are of the opinion that the data concerning them is being processed by the provider in breach of data protection provisions (cf. also Art. 77 of the GDPR).

The supervisory authority responsible for senata GmbH is:

Bavarian Data Protection Commissioner

Postal address

PO Box 22 12 19

80502 Munich

Phone: +49 89 / 212672-0

https://www.datenschutz-bayern.de/vorstell/impressum.html

• Likewise, users and data subjects have the right to object to the future processing of data concerning them in accordance with Art. 21 GDPR, insofar as the data is processed by the provider in accordance with Art. 6 para. 1 lit. f) GDPR. In particular, an objection to the data processing for the purpose of direct advertising.

III. Information on data processing

Your data processed when you use our website will be deleted or blocked as soon as the purpose of the storage no longer applies, the deletion of the data does not conflict with any statutory retention obligations and no other information is provided below on individual processing procedures. For technical reasons, in particular to ensure a secure and stable internet presence, data is transmitted to us or to our web space provider by your internet browser. This storage takes place on the legal basis of Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in the improvement, stability, functionality and security of our website. The data is deleted again after seven days at the latest, unless further storage is required for evidence purposes. Otherwise, the data is exempt from deletion in whole or in part until the final clarification of an incident.

Cookies

Cookies may be stored on your device when you visit the website. Cookies are small text files that are stored by the browser you are using. Cookies cannot execute programs or transfer viruses to your device. However, the entity that sets the cookie can obtain certain information about it. Cookies serve to make the Internet offer more user-friendly. With the help of cookies, for example, the device with which this website was called up can be recognized when it is called up again. The browser settings can be used to restrict or prevent the setting of cookies. For example, only the acceptance of cookies from third-party providers can be blocked, or the acceptance of all cookies can be blocked. However, by blocking them, you may no longer be able to use all the functions of this website.

HubSpot

We use HubSpot, a service provided by HubSpot, Inc. (25 First Street, 2nd Floor, Cambridge, MA 02141, USA), to optimize our marketing and sales activities. HubSpot is a software solution that helps us manage customer relationships, automate marketing campaigns, and analyze website usage. In this context, personal data such as your email address, name, IP address, and information about your interaction with our website may be collected. This serves to improve our offerings and personalize our communication with you. Data is generally stored on servers located in Germany or within the European Union. However, it cannot be ruled out that data may be transferred to or accessed from the USA in exceptional cases. Data transfer is based on the EU-US Data Privacy Framework. For more information on data processing by HubSpot, please refer to their privacy policy: https://legal.hubspot.com/privacy-policy. You may object to the data collection by HubSpot at any time.

Google Analytics

We use Google Analytics, a service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA), to analyze and improve the usage of our website. Google Analytics uses cookies that are stored on your device and enable an analysis of your website usage. In this context, personal data such as your IP address and information about your interactions with our website may be collected. This data is typically transferred to a Google server in the USA and stored there. Data transfer is based on the EU-US Data Privacy Framework. For more information on data processing by Google Analytics, please refer to Google's privacy policy: https://policies.google.com/privacy. You can prevent the collection of your data by Google Analytics at any time by installing a browser add-on: https://tools.google.com/dlpage/gaoptout.

LinkedIn Insight Tag

We use LinkedIn Insight Tag, a service provided by LinkedIn Corporation (1000 W. Maude Avenue, Sunnyvale, CA 94085, USA), to measure and optimize the effectiveness of our advertising campaigns on LinkedIn. LinkedIn Insight Tag uses cookies and pixels stored on your device to track interactions with our ads and website. In this context, personal data such as your IP address and information about your website usage may be collected. Data transfer to the USA is based on the EU-US Data Privacy Framework. For more information on data processing by LinkedIn, please refer to their privacy policy: https://www.linkedin.com/legal/privacy-policy. You can object to the data collection by LinkedIn Insight Tag at any time by adjusting your cookie settings: https://www.linkedin.com/mypreferences/g/guest-controls.

Consent via Cookie Banner

The use of services such as Google Analytics, LinkedIn Conversion Tracking, and HubSpot is based solely on your consent, which you can provide via our cookie banner (Art. 6(1)(a) GDPR). You can withdraw your consent at any time by adjusting the cookie settings on our website.

Contact requests / contact options

If you contact us via the contact form or e-mail, the data you provide will be used to process your enquiry. The provision of the data is necessary for the processing and answering of your enquiry. Without the provision of this data, we will not be able to answer your enquiry, or at best only to a limited extent.

The legal basis for this processing is Art. 6 para. 1 lit. b) GDPR.

Your data will be deleted as soon as your request has been conclusively answered and the deletion does not conflict with any legal obligations to retain data, e.g. in the case of any subsequent contract processing.